The Glass is 3/4 Full!

I'm a 'fine-print' junkie. My interests in advertising, marketing, psychology etc. compel me to deconstruct the messages presented to me. (Much to the annoyance of my dear wife).

So, um. "75% organic". I think I know what they were trying to say. But, to me, the implication of that pesky other 25% is somewhat alarming.

This package design brought to you by the same folks who invented the "75% non-toxic" and the "75% painless" marketing bugs.